Client & Asset
McDonald’s ACT / NSW
Channels
Stadia, Social & Digital
The Idea
McDonald’s has a large presence in community sport throughout their partnerships with state-based A-League clubs and Cricket NSW. However, they have lacked consistent messaging across these activities.
The idea for the community grants program is to develop a consistent message of support for participants at grassroot levels and reward those young athletes who show development promise (not just sporting) that McDonald’s can help with their personal growth and ambitions.