Client & Asset
adidas x AFL & Football
Channels
Branded content, social
The Idea
With a simple brief of ‘go viral!’ Gemba orchestrated behind the scenes, fly-on-the-wall videos where superstar AFL players solved unexpected, real life technical problems with nothing but their silky footy skills and new adidas boots. While we were there, we made some very funky social vids for Instagram featuring AFL, AFLW and League players.