Client & Asset
Toyota & Supercars
Channels
Broadcast, Social & Signage
The Idea
To raise awareness of the Toyota Gazoo Racing brand amongst Aussie motorsports fans, we thought it was time for Toyota to get reacquainted with the fans at Bathurst. What better way than an epic rally drive around the iconic Mount Panorama sign in the GR Yaris AP4? Or maybe a flying lap of Bathurst in GR Supra GT? How about both?!!?
Two TGR icons together and joining each other on the newly christened Bathurst icon, the Toyota Gazoo Dipper!
Content produced in collaboration with Supercars.