Legendary Moments

Client & Asset

Toyota & AFL

Channels

Integrated, social, digital, print, stadia, consumer promo, TVC

The Idea

The Toyota Legendary Moments campaign became one of the longest running and most loved sponsorship campaigns in Australian sport.  Steve and Dave and an ex-footy legend recreating unforgettable moments in their own inimitable way. Gemba rolled out both Leo Barry and Micheal Long moments and extended them into digital, social and experiential executions, as well as a legendary consumer promotion which saw AFL fans recreate their very own moment.