Weet-Bix: Eat Bix Hit Six

Client & Asset

Sanitarium & BBL

Channels

Digital, social

The Idea

The big hits happen so fast that it’s hard to sometimes see exactly how impressive they are. So, we got stars from the WBBL and BBL into a studio and have them smash sixes… in super slow motion. The campaign created longevity for Weet-Bix as it was extended across WBBL and BBL seasons.