#ThanksCoach

Client & Asset

Foxtel & AFL Coaches Association

Channels

Broadcast, Event Activations, Social, PR

The Idea

Foxtel wanted to prove their community credentials and thank volunteer footy coaches around the country for their hard work and dedication to the game. So we got together with the AFL Coaches Association and gave local coaches the opportunity to improve their skills through a series of specially designed Foxtel #ThanksCoach Masterclasses, featuring elite senior AFL coaches. Along the way, we got some of the biggest names in the game to thank the ‘local heroes’ for developing the star players of today.