Coke x Maccas #GAMERFEEDS

Client & Asset

Coke x McDonald’s x Uber Eats

Channels

Digital, Social, Activation

The Idea

In the cluttered and competitive home delivery channel, how do two of the world most established brands cut through to an elusive and indifferent teens/young adults audience? 

You deliver the perfect night in… Effortless entertainment with effortless food.

Introducing #GAMERFEEEDS – the Coca-Cola and McDonald’s gaming platform.

High-profile streamers reward their community with limited-time meal offers, unlocked by ‘real magic moments’ in play.

Gemba created global assets with a local focus. Our Gamerfeeds toolkit provides a turnkey solution for different markets to roll out their own Gamerfeeds campaign. Editable promotional stills and videos, offer tiles, promo codes and more, all ready to be used with different streamers in different markets.