King of the Six

Client & Asset

Weet-Bix & BBL

Channels

Packaging, digital, social, stadia

The Idea

As the BBL’s most explosive batsmen staked their claim to our Willow Throne, the Weet-Bix King of the Six campaign rolled out in broadcast, in stadium, on-pack and on social with a raft of dynamic videos.

We sparked fresh conversation around who would hit the most sixes for the summer and then asked dedicated fans to ‘Name the King’s Blade’ – in a quest to win a signed bat from our hard-hitting heroes. The conversation across Weet-Bix socials exploded. Fans were passionate, engaged and creative in their answers.