Knock on Effect – Ben’s Story

Client & Asset

TfNSW & NSWRL

Channels

Social, PR, Education

The Idea

The Knock-On Effect is a campaign that focuses on the long-lasting and far-reaching impact one mistake on our roads can have. 

In 2019, we’re proud to have helped Brad Fittler and Greg Alexander open up – for the first time in 27 years – and share their tragic story, delivering a powerful road safety message for everyone in the lead up to State of Origin.

The emotive three-minute film highlights the devastating impact a fatal car crash had on their lives, the lives of their families’ and the broader rugby league community.

 The video was released in the lead up to first State of Origin clash, and served as a powerful reminder for excited fans to think about their loved ones and stay safe on the roads throughout the series.