Client & Asset
McDonald’s VIC
Channels
Social, Digital, Radio, Pump TV
The Idea
An idea that leveraged Macca’s partnership with AFL and planted a flag in Australian summer culture. Of all the summer rituals that Aussies take part in, hitting the highway for a holiday is right up there. Research told us Aussies were almost unanimous in agreeing that every road trip requires at least one Macca’s stop along the way.