Macca’s Weekend Sidekick

Client & Asset

McDonald’s Victoria & Christian Petracca / Melbourne City FC / Melbourne Vixens

Channels

Stadia, Social & Digital

The Idea

McDonald’s VIC wanted to drive McCafe coffee purchases through the winter months by demonstrating the role a McCafe coffee can play in the weekend sport ritual.

To exaggerate their key message, McDonald’s leveraged several partnerships to provide 3 money can’t buy experiences, available to customers who have the MyMacca’s app and purchase a McCafe coffee through the campaign period.