Client & Asset
SGIO & West Coast Eagles
Channels
Social, Stadia, Activation
The Idea
Gemba extended SGIO’s brand campaign ‘Don’t Ignore the Obvious’ with a humorous and engaging ‘Spot the Incredibly Obvious Difference’ social competition for West Coast Eagle’s fans. The campaign challenged eagle-eyed fans to try and spot the difference between two images to win awesome Eagles prizes. This was extended at-match with LED, activations and a 30” big screen ‘Spot the Difference’ video.
Can you spot the incredibly obvious difference?