Sip. Sing. Win.

Client & Asset

Coca-Cola & AFL

Channels

Activation, In-stadia, Social, Digital, Consumer Promotion

The Idea

Coca-Cola wanted to raise awareness of their NO-SUGAR product and wanted AFL fans to get excited about it, so developed a ‘Coke Karaoke’ activation during the 3/4 time break. Fans were encouraged to to purchase the product, then sing along to an Aussie football classic while the big screen cameras scanned the crowd. The best singers won tickets to the Grand Final, and sales spiked as a result. Up there Cazaly!