Get Your Hands Dirty

Client & Asset

Toyota & National Tree Day

Channel

TVC, social, print, PR

The Idea

We challenged the Australian community to ‘get your hands dirty’ in support of National Tree Day. Using a mass-awareness TVC and tapping into the Toyota Dealer networks, we inspired tens of thousands of people to do little things to make a difference in their local community, and drove a long running sponsorship to even greater heights.