Time to Raise!

Client & Asset

Toyota & AFL

Channel

Social, digital, print, stadia

The Idea

In 2019, Toyota and Gemba gave the Good for Footy Raffle a digital makeover, kicking the traditional paper ticket fundraiser into the internet age. We recruited former AFL superstar Jonno Brown to deliver an animated rev up speech to fans everywhere, urging them to get behind their local clubs, buy tickets and win some awesome prizes. It was part of a fully integrated campaign that empowered hundreds of local clubs around Australia to raise serious cash. Now that’s Good for Footy!