The Modern Hybrid

Client & Asset

Toyota & AFL

Channels

Digital, stadia, print, broadcast

The Idea

AFL is arguably the most physically and mentally challenging sport in the country. Today’s stars have to be strong, fast, skilled, efficient and dynamic. A finely tuned balance of physical and mental excellence.

The Hybrid Player campaign makes the same connections for the impressive range of Toyota Hybrid vehicles. With uncompromising technology, Hybrid combines the best of the alternatives; excellent fuel efficiency and reliability, combined with performance that surprises.