Client & Asset
Transport Accident Commission
Channels
Social, Digital, Activation, LED, Stadium
The Idea
For the 2023 season, Gemba and TAC worked together to build on the previous campaigns and continue raising awareness of the dangers of mobile phone use whilst driving. This led to the ideation of the Tunnel Vision Experiment content and concourse activation, which was amplified further through additional assets such as LED and half-time ‘Distracted Cam’.