My Jumper…

Client & Asset

Toyota & AFLW

Channels

Stadia, Social & Digital

The Idea

For the 2021 AFLW Season, Toyota wanted to continue making the game more accessible for women and girls. So we delivered the Good for Footy Gear Grants as a program for a third consecutive year – another 100 women’s specific playing kits for another 100 clubs.

On top of this outstanding initiative, we focussed our creative energy on telling a singular story about how these women’s footy jumpers are making a real impacts in players’ lives.

Documentary-style hero videos feature real local players, all successful gear applicants telling fans what their jumpers mean to them. This piece will be seen in-stadia at all AFLW games across 2022 and the campaign will also be integrated across broadcast partners, OOH, social & PR & digital channels.