What’s in your kit bag?

Client & Asset

TfNSW & NSW Blues / Sydney Thunder / Sydney Sixers

Channels

Social, Digital & In-Stadia

The Idea

Transport for NSW’s long-running Plan B campaign encourages people to make sure they have alternative ways to get home after a few drinks, to avoid the risks of drink driving.

Gemba’s evolution, ‘A Plan B in you Kit Bag’, is based on the insight that cricket players are fastidious planners and that they keep all manner of important things in their oversized kit bags. Blues, Sixers and Thunder players showed us what was in their kit bag… bats, pads, spare gloves and of course, their own Plan B to get home safe. Each player’s Plan B was revealed on a custom mini-bat, emblazoned with their solution.