Toyota Supports Aussie Cricket

Client & Asset

Toyota & Cricket Australia

Channels

TVC, Digital, Social & Stadium

The Idea

‘Toyota supports it all’ – and we wanted to prove it. Featuring a hero 30-second TVC plus numerous themed digital and social executions, the campaign encapsulates the people and places the makeup Australia’s favourite summer sport. With 15 second pre-rolls and digital display ads focus on the Big Bash League, Men’s Ashes, Women’s international series and of course, the grassroots cricket community.

This campaign uses original and archival imagery, plus many real people from the cricket community sharing their own photos, capturing the essence of an epic Aussie summer of cricket.