Macca’s 50th Birthday Unboxing

Client & Asset

McDonald’s & NRL / AFL / A-League

Channels

Social

The Idea

It’s Macca’s birthday, but footy fans get the presents! 

A cute and quirky series of ‘unboxing videos’ features star athletes from all of Macca’s partner teams, unscripted and unwrapping presents, capturing their reactions and commentary along the way.