2022/23 Toyota Good for Cricket Raffle

Client & Asset

Toyota

Channels

Social & Digital

The Idea

The Toyota Good for Cricket Raffle continues to go from strength to strength with a record amount raised for grassroots clubs during the 2022/23 season. In this campaign, we created a refreshed look and feel featuring Australian cricket star, Marnus Labuschagne, to amplify the message and encourage cricket fans around Australia to get involved.