Feeling It

Client & Asset

Toyota & AFL

Channels

TVC, Social, Digital, Print, OOH, Stadium

The Idea

‘Oh What A Feeling’ is a tagline synonymous with Toyota, and after so many years supporting the game, the brand truly understands how footy makes fans feel. The joy, the agony and the elation. The pride of pulling on your first jumper, and the validation of raising up the cup. How this game, more than ever before, is open to everyone. Footy has us feeling every emotion, at every level. That’s Good for Footy.

The campaign celebrates more than just a legacy with the AFL. It demonstrates Toyota’s impressive contribution to footy communities at every level, including ongoing partnerships with the AFLW, the Toyota AFL Wheelchair Championships and the Toyota AFL Inclusion Carnival.

Each of these Toyota partnerships has their own cutdown film, including print and OOH executions that are being rolled out during the 2023 Toyota AFL Premiership Season.