AR Women’s Challenge

Client & Asset

adidas & adidas Runners

Channels

Events, Activation, Social

The Idea

Off the back of International Women’s Day and a global adidas movement empowering women, Gemba delivered an exclusive running event and breakfast. We partnered with an Australian skin-care brand and a female-led, plant-based perfumery to provide unique gifts. 

As part of the experience, we invited two female nutritionists who held a group discussion at brekky answering all our runners questions relating to diet, food and wellbeing.