2019 Good for Cricket

Client & Asset

Toyota & Cricket Australia

Channel

Social, digital, print, stadia

The Idea

In 2019, we brought some of Australia’s finest cricketers into the Good for Cricket universe to meet some animated local legends. Toyota has been supporting grassroots sport for many years, and wanted to showcase some of the amazing things are happening at local clubs around the nation. Social videos drove awareness for the Good for Footy program, supported by print, digital and stadium assets.