Pump up your team

Client & Asset

Coca Cola & AFL

Channels

Packaging, digital, social, stadia, OOH

The Idea

Leveraging primal fan passion for the game, Gemba developed limited edition Pump bottles that replaced the iconic Pump branding with AFL team names. The highly successful campaign consisted of point of sale, out of home, in stadia, digital and social executions to encourage fans to “pump up their team”, and delivered a strong spike in sales. Get pumped!