Chubb Club – Australian Open 2024

Client & Asset

Chubb Insurance

Channels

In stadia Activation, Build Activation

The Idea

At the heart of Melbourne Park, the Chubb Club was built to provide an elevated corporate hospitality experience for Chubb’s VIP guests and clients.

Gemba’s presence at Rod Laver Arena had not only elevated the experience for Chubb but had also made an unprecedented mark on the fans. Through the Chubb Masterpiece initiative, two lucky fans were granted the ultimate upgrade – a chance to enjoy the tennis action from the second row, accompanied by a full session of hospitality. This in-bowl activation was a first-of-its-kind at the Australian Open.