Toyota x AFL

Client & Asset

Toyota & AFL

Channels

OOH, Digital, Activation, Events

The Idea

Create a 2024 Toyota AFL Finals Series and 2024 Toyota AFL Grand Final campaign that showcases the 2024 Toyota AFL Major Campaign, Feeling It at Every Step.  

This campaign aimed to shine a light on Toyota’s continued support and positive impact on the entire footy community.  

The role of sponsorship in this campaign is to connect Toyota and AFL Fans to celebrate the feelings of Finals together.