Good for Cricket 2019/20

Client & Asset

Toyota & Cricket

Channels

Social, Digital, Print, OOH

The Idea

One of Australia’s largest grassroots fundraising activities (and one of Gemba’s favourite annual projects) is the Toyota Good for Cricket Raffle.

In Summer 2019/20, we recruited Aussie legend Brett Lee to be the face of the raffle, and help clubs around the country raise cash and stay strong. Now that’s Good for Cricket!