Plan Better, Plan B

Client & Asset

Transport for NSW & Cricket NSW, Sixers, Thunder

Channels

Social, Digital, Stadia

The Idea

Whether you’re watching a game of cricket at the pub, or in the backyard having a hit with mates, a day of cricket involves some serious planning. We wanted to position how having a Plan B is an integral part of a great day/night out by getting fans to think ahead and to ‘Plan Better’.

This year’s Transport for NSW Cricket NSW Plan B campaign involved three high paced videos telling the story of various plans that make up a day of cricket, accompanied by actionable ‘Plan Bs’ to get home safe.

What’s your Plan B?