Tamworth Country Music Festival

Client & Asset

Toyota & Tamworth Country Music Festival

Channels

Events, Experiential

The Idea

Toyota has been the naming rights partner of the iconic Tamworth Country Music Festival for more than 25 years. It’s Gemba’s job to increase brand presence and fan engagement at what is the largest country music festival in the Southern Hemisphere. Featuring annual activations, product experiences, ambassador integration and dynamic leverage across numerous contractual assets.