Slow Down for Wanderers

Client & Asset

Transport for NSW & Western Sydney Wanderers

Channel

Social, digital, stadia

The Idea

We brought Wanderers players and young fans together to perform the iconic stadium chant ‘Who Do We Sing For?… but with an important road safety twist. 

‘Slow Down for Wanderers’, melted the hearts of even the most hardened Western Suburbs sports fan and encouraged them to think about their loved ones before they speed on our roads.