NBA for Breakfast

Client & Asset

Sanitarium Up&Go & NBA

Channel

Social, PR & Consumer Promo

The Idea

Gemba added real “NBA swagger” to the Up&Go brand’s primary communications asset; the bottle itself. This limited edition NBA bottle featured some of the biggest stars in the league – Kawhi Leonard, Kyle Lowry, Jinglin’ Joe & even Delly. Social promotion and POS drove sales and promoted the chance to win big with thousands of NBA League Passes up for grabs, plus a major prize of flights, accom and tickets to game three of the 2018 NBA Finals. We drink NBA for breakfast!